Head of Content Marketing, Petabyte Technology
Executed all content, from concept to completion, including all marketing/business collateral, internal & external communications, and technical writing, across a suite of software products.
Blog
Created a unique structure encouraging scannability, understanding, & engagement.
I.E. A blog explaining data using Stranger Things & ’80s music.
Website
An out-of-the-box branding strategy designed to get an audience apprehensive of tech excited about software.
Decreased bounce rate by 42%, increased leads, and generated with the focus on ’80s nostalgia.
Freelance copywriter & content strategist
Individually manage multiple projects ranging in industry and audience.
About Rachelle Menn 